Match-Trade Technologies Names New Head of Match-Trader Platform

Match-Trade Technologies, a global trading technology provider for forex brokers, prop firms, and financial institutions, has named Serhii Poplavskyi as the new Head of Match-Trader Platform. The company says the appointment supports its plan to make Match-Trader one of the most modern trading platforms available. It also wants the platform to serve clients of all sizes with a more flexible and scalable setup.

Poplavskyi brings more than 15 years of experience across brokerage and commercial roles in financial services. That background gives him a view that connects platform development with day-to-day business needs. Match-Trade says this move also helps the company better understand what brokers, prop firms, and traders want, then turn that into product decisions.

"Match-Trader has a rare mix of a proven product and a strong market position, along with the agility to move fast and keep improving," said Poplavskyi. "That combination is hard to find, and it makes this an exciting time to take on the role."

In his new position, Poplavskyi will lead the next stage of Match-Trader's growth. His work will focus on expanding the platform across brokerage and prop trading, while also building on its progress in prediction markets. He also plans to improve charting tools, strengthen the wider product set, including Match-Trade's CRM, and expand integrations and automation so clients can work in a more connected way.

"In 2026, faster execution and strong charting tools are expected. What sets platforms apart now is flexibility and scale, plus the ability to support how a broker or prop firm actually runs," Poplavskyi said. "Match-Trader already has a strong base, and we want to build on that."

He also sees major changes ahead as the lines between brokerage, prop trading, and other market models continue to shift. At the same time, demand is rising for personalization, AI-based workflows, and modular systems. He believes brokers are also placing more value on long-term technology partnerships, and Match-Trade is in a strong position to meet that need.

"Going forward, my goal is to help Match-Trader support clients as they grow, work more efficiently, and stay competitive as the market changes," he said. "I also want them to see us as a long-term partner that listens, adapts, and understands the business side of trading."

About Match-Trade Technologies

Founded in 2013, Match-Trade Technologies provides trading technology for forex brokers, prop trading firms, and financial institutions around the world. Its Match-Trader platform supports several deployment options, including a standalone platform, backend technology for custom front ends, and add-on environments for brokers offering FX and prop trading services. The company also provides brokerage infrastructure such as white-label trading technology, server licenses, prediction markets, CRM and client office tools, liquidity and market data connectivity, and a wide range of external integrations for startups and established brokers.