DB Investing continues to strengthen its position as a leading global broker, known for reliable licensing, fast trade execution, and a wide choice of trading assets. With clients across the Gulf and Latin America, the company keeps its momentum going by welcoming Elena (Lena) Kupriianova as Chief Marketing Officer.

Vision Meets Execution

CEO Gennaro Lanza saw more than a typical marketing approach when he first spoke with Elena.

"Lena impressed me with her directness and clarity," Gennaro says. "Her approach to growth is systematic and measurable, which fits the direction we are taking. She understands the importance of clarity and action in marketing."

Elena sees her new role as an opportunity to build on DB Investing’s strong track record and expand its reach worldwide.

"Shouting louder isn’t the answer," she explains. "What matters is sharing real value with the right audience. There’s too much noise in our industry already. Our responsibility is to offer genuine relevance to traders, IBs, and partners."

More Than Just Marketing

DB Investing’s technical foundation speaks for itself, but communicating that strength is the next priority. Elena aims to make sure the company’s reliability and performance are at the heart of its brand.

She adds, "My goal is to help everyone, inside and outside the company, understand and feel proud of what we’ve built. Marketing should inspire trust and confidence. I don’t believe in marketing that’s all style and no substance."

A Record of Results

Elena brings extensive experience from other financial and trading firms, including leadership roles at Exness and CFI. Her balanced style, based on precision, results, and creative thinking, matches DB Investing’s values of openness and progress.

DB Investing

Founded in 2018, DB Investing operates from Abu Dhabi Global Market and is known for regulatory compliance and industry awards. The broker provides access to more than 20,000 financial instruments, including Forex, commodities, stocks, ETFs, metals, and cryptocurrencies. With speedy execution and a strong partnership network, DB Investing holds licenses from respected authorities such as the FSA, SCA, and FINTRAC, and continues to grow its international presence, always putting reliability and transparency first.

Looking Ahead

Elena Kupriianova’s addition as CMO marks an important step for DB Investing as it moves to its next stage of growth. Her leadership will help shape new opportunities and strengthen relationships with clients and partners around the world.

We look forward to Elena’s impact as she joins the team on this exciting journey.

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