| Headquarters: | 1st Floor, 32 Cornhill, London EC3V 3SG. United Kingdom |
| Foundation Year: | 2017 |
| Country: | United Kingdom |
| Email: | cs.gm@atfx.com |
| Trade Platform: | MetaTrader4 (MT4), Web Platform and Mobile |
| Acc Funding Methods: | Wire Transfer, Credit Card, Neteller, Skrill |
| Max: Leverage: | Leverage 400: 1 |
| Min. Deposit: | 100 |
| Base Currencies: | EUR, GBP, USD |
| Min. Spreads: | By Region |
ATFX Group names Dany Mawas CEO Africa after strong regional growth
ATFX Group has named Dany Mawas, CEO and Co-Founder of L7 Prime, as CEO Africa. The move follows several quarters of strong growth across the region.
The decision comes after the partnership between L7 Prime and ATFX Connect delivered solid commercial results. Their work helped ATFX expand across Africa through localized execution, B2B liquidity distribution, infrastructure rollout, White Label growth, payment orchestration, and institutional partnerships.
To talk through the announcement, TradeInformer spoke with Siju Daniel, CCO at ATFX Group, Wei Qiang Zhang, CEO of ATFX Connect, and Dany Mawas.
Why Dany Mawas was chosen
TradeInformer:
Siju, this is a big step for ATFX Group. Why was Dany the right person to lead Africa?
Siju Daniel:
The answer is simple, results.
Over the last few quarters, the L7 Prime and ATFX Connect partnership created strong momentum for ATFX across Africa, starting in South Africa. We saw faster business growth, new regional partnerships, more brand awareness, and stronger reach in local markets.
Dany's leadership stood out, along with his team's understanding of Africa. This market is not simple. It needs local knowledge, strong relationships, flexibility, and quick action. Dany and the L7 team showed all of that.
That made the choice clear for us. We wanted someone who already understood the market and had already proven they could deliver.
TradeInformer:
Wei, how important was L7 Prime's role in ATFX's regional growth?
Wei Qiang Zhang:
It was very important.
The growth we saw across Africa in recent quarters was supported a lot by the work we did with L7 Prime. Their teams helped connect our Tier 1 institutional setup with local market execution.
Africa is different in each country. Liquidity distribution, payments, onboarding behavior, partnerships, and client acquisition all change from one market to another. Dany and his team understood those differences well.
What impressed us most was how fast they moved without losing structure or long-term focus. They brought value across White Label expansion, liquidity distribution, payment orchestration, and strategic relationships.
This appointment shows the trust ATFX Group has in Dany and the wider L7 ecosystem.
Dany Mawas on the new role
TradeInformer:
Dany, what does this appointment mean to you personally?
Dany Mawas:
First, it's a huge honor. At the same time, it feels like a natural next step in a journey we've been building together for years. I have known Joe, Wei, and Siju for more than a decade, and it's great to finally work together across both ATFX B2C and B2B lines.
The relationship between L7 Prime and ATFX Connect has never felt like a standard partnership. We have been aligned from the start, operationally, strategically, and commercially.
Together, we built B2B tech and liquidity infrastructure that actually works for Africa. These were not copied ideas from other regions. They were systems shaped around the needs of local brokers, prop firms, affiliates, and retail traders.
The growth we achieved over the past quarters showed one thing clearly, Africa needs local leadership backed by global infrastructure.
That is what this new chapter is about, local expertise with global strength behind it.
Why local market knowledge matters
TradeInformer:
Why is local understanding so important for brokers that want to succeed in Africa?
Dany Mawas:
Because Africa rewards local relevance.
Retail traders are more informed now. Brokers can no longer depend only on bonuses or broad marketing campaigns. Success comes from understanding local behavior and rules, supporting the right payment methods, building education around the brand, earning trust, and reacting fast when the market changes.
That has been the focus at L7 Prime from the start.
We did not just help brokers launch. We built full ecosystems around them:
When you combine that with ATFX's global strength and institutional backing, you get a strong setup for the African market.
What comes next for ATFX Africa
TradeInformer:
What should the industry expect next from ATFX Africa under this structure?
Wei Qiang Zhang:
Expansion and more business ideas.
We want to keep investing in Africa because we believe it will become one of the most important retail trading regions in the world over the next decade.
With Dany leading Africa, ATFX is now closer to the market. We expect stronger localization, more local products, more partnerships, better infrastructure, improved payment experiences, and closer ties with regional communities.
Dany Mawas:
The goal is clear, build the strongest trading ecosystem in Africa, across both B2B and B2C.
We want brokers, prop firms, asset managers, partners, and retail traders to feel that ATFX understands the continent from the inside, not from a distance.
This is only the start.
TradeInformer:
Siju, what message does this appointment send to the industry about ATFX's plans in Africa?
Siju Daniel:
It sends a clear message, ATFX is fully committed to Africa.
We don't see Africa as just an emerging opportunity. We see it as one of the main drivers of global retail trading growth in the future. If you want to do well here, you need more than a global brand. You need leaders who understand the people, the business culture, the operating challenges, and the pace of the market.
Dany and the L7 Prime team already proved they can drive strong growth for ATFX. They built solid relationships, moved quickly, and brought practical ideas to the table. This appointment simply formalizes a partnership and leadership setup that was already delivering strong results.